Ribbon cuttings are a great way to celebrate your grand opening or a significant anniversary. Events like these are an opportunity to welcome community leaders to your business or organization. A ribbon cutting ceremony should be an important part of your overall marketing plan, as it creates awareness of the products or services that your offer.
The Brownsville Chamber of Commerce team can help you celebrate your significant milestone and offers advice on how to make your event successful.
Step 1 – Planning & Budgeting
Identify available resources such as venue, staff, and budget to determine the type of event. When selecting a date and time, keep in mind that the Chamber will be able to assist you and be part of your ceremony in events held Monday to Friday, between 9:30 a.m. to 5:30 p.m. Avoid scheduling the event too close to another important event or holiday. Coordinate the event well in advance with key people whose attendance is important. It is important to communicate with the Chamber about the date at least one month in advance to give people sufficient notice.
Step 2 – Develop Invitation List
Identify your list of guests such as potential and current customers, suppliers, friends and family, employees and their spouses, those who helped you get started (banker, accountant, attorney, other advisors), fellow businesspeople in your area, key government officials, and the media.
Step 3 – Invite guests
Send invitations via mail or email three-weeks in advance. Ask your guests to RSVP to help determine the amount of food and beverage required. The Chamber will invite members of the Bienvenidos Committee and will notify Chamber board directors and city officials.
Step 4 – Food & Beverage
Refreshments can be simple or elaborate. For morning events, coffee, juice, fruit, and pastries are ideal. Keep in mind that at luncheon functions you will have to serve some kind of sandwich or buffet meal. During late afternoon or early evening events, light hors d’oeuvres or finger food are appropriate. Check with the Chamber for a list of Catering Members. The only times alcoholic beverages such as beer, wine, and mixed drinks are advisable, are for late afternoon or evening events. Remember to have non-alcoholic beverages for those who do not drink.
Step 5 – Program Planning
A program provides valuable recognition to key people at the event, and allows you to explain details about your business. The program or official ceremony should last no longer than 20 to 30 minutes, with 10 minutes being ideal. Speakers taking part in any formal program should include appropriate city or county representatives, a Brownsville Chamber of Commerce spokesperson and you; along with any partners you feel have played a key role in your business.
Step 6 – Determine Prizes and/or Special Offers
Door prize drawings are a good way to collect business cards of attendees who may be prospective customers. Mention give-aways and special offers in your invitation to entice people to attend. Don’t forget to follow up with your new contacts after the event.
Step 7 – Take advantage of Chamber Resources
Here are some ways in which the Brownsville Chamber of Commerce will assist you with your event:
- Providing referrals for caterers, photographers, invitation designers and printers
- Making arrangements for the Bienvenidos Committee to attend
- Notifying Board Members and elected officials about the event
- Posting your event in the online Calendar of Events
- Announcing your event in the Chamber’s weekly e-blast
- Announcing your event on Facebook and Twitter
- Posting photos of your event on Facebook
- Adding photos of your event to the Chamber’s online Photo Gallery
- A Chamber representative will introduce your business at the event
- The Chamber will supply traditional items such as ceremonial scissors and ribbon
Call the Brownsville Chamber of Commerce at 956-542-4341 or email email@example.com to schedule your ribbon cutting ceremony.